SiGGA Design - Graphics, Internet, Digital Art

The benefits of having all corporate needs designed under one roof are numerous, but the chief one is that of consistency. This is vital in building a successful brand as the company's clients come to expect a certain level of quality and presentation as being synonymoous with that company's identity.

This case study demonstrates the variety of publications in one company's corporate portfolio.

The foundation stone of a major corporate re-branding exercise for a modular financial software consultancy.

The logo is a key element both in its own right and as a graphic icon on stationery, website, newsletter, packaging and exhibition stand.

The minimalist logo is used to great effect on the company's stationery - from letterhead and continuation sheet to compliments slip and double-sided business cards. The 5-colour print work is produced on a top quality paper or card.

A quarterly 6 page newsletter, this publication uses a very unusual format being 140mmx297mm with a cut back cover page revealing the contents bar. It is printed in 5 colour (CMYK + special) on a heavyweight silk stock.

A consistent approach to the layout has given this set of advertisements a recognisable image in numerous locations across trade magazines and newspapers.

This common approach to adaptation of a generic design reaps benefits in brand recognition and expectations.

A four panel (+end caps) stand for this financial software developer. Consistency in the well established design motifs and content position this stand in line with the company's other publications and advertising